Careers: Becoming a
Real Estate Agent
Tip!
You Can Purchase Real Estate For Less Than Its Market Value. In many
cases you can purchase a property for as low as 60 to 70 percent of
the market value.
By Bill Knell
If you are considering a career as a
Real Estate Agent, there are some things you should know and think
about before taking the plunge. There is a common misconception that
becoming a licensed Real Estate Agent is like being given the
keys to the U.S. Mint. Nothing could be further from the truth. You can
earn big, but it's hard work and there are lots of expenses and fees
along the way.
Sylvie
Lalumiere | Sylvie Real Estate | Residential Real Estate Services In the
Greater Vancouver Area
Vancouver
Condos
Let's begin with your motivation and
qualifications for becoming an agent. If you want to make money, it's
there to be made. If you're looking for a way to dig yourself out of a
financial hole in a hurry, this isn't it. The big payday will be a long
way off and you shouldn't expect any earnings whatsoever for three to
six months. Oh, yea, and you have to be a terrific Salesperson! If you
are not a natural born Seller, decent conversationalist and self-starter
who makes Donald Trump look lazy; you will not earn big money as a
Realtor. You have to be smart, tough, good with math and have a
knack for understanding complicated paperwork. You also have to have
startup money and plenty of patience .
Tip!
Leverage. You can borrow money to buy real estate, whereas, generally
you can not borrow money to buy stocks.
An entire closet industry has grown up
around preparing people to become Real Estate Agents. Those who
take college courses for the certificate needed to get a shot at the
Agent Test are shocked to find that what they have learned is not
enough.
Almost all of these courses are geared to what happens after you
become an agent and do not provide the basics needed to pass the test.
Instead, you're forced to spend another two to four hundred dollars for
a brain slam session designed to help you pass the Agent Test. There may
also be some additional seminars that you will need to attend and pay
for in order to qualify for your license.
Once you manage to take and pass the
Agent Test, there is a completely new challenge. You have to find an
honest Real Estate Broker willing to take on a newbie. Here is where it
gets tricky. Unless you have a large cache of moderately wealthy friends
with great credit who are ready to buy or sell their homes, you are
going to have to spend a lot of money to get started in a meaningful
way. And I'm not just talking about business cards, car signs, a website
and cell phone minutes.
Brokers do not make money by passing
good leads to inexperienced agents. If you sign up with a "bargain
Broker" and cannot easily generate your own leads, expect to starve.
They are there to be served, no to serve. The alternative is spending
several thousand dollars to sign up with a big name franchise. These
operations are backed by nationwide advertising and a great brand name.
However, this still doesn't guarantee you good leads. It just means you
have an organization backing you that offers a better chance to earn
then Jerry's Happy Home Real Estate Office down on the corner of Main
and Used Car Lots Avenue.
Even the best Real Estate Offices
have a pecking order and exist on a currency of THIS FOR THAT. If you
want decent leads, you are going to have to put in some phone, desk and
office time. You'll be expected to cover for other Agents who are too
busy for their own Open Houses. The worst part will be driving around
your share of people who just like looking at pretty houses, cannot seem
to make up their minds about anything and probably have no intention of
buying from you anyway. In short, any Broker worth their salt will try
and squeeze as much money, time and effort out of new Agents as they
can. The more experienced and successful people know better or go on to
be Brokers. You have to learn quickly and focus on the money, not being
the most popular person in the office.
The worst mistake new Agents make is
getting involved with Apartment Rental or Time Share Brokers.
Newbies often do this because the realty offices that handle these types
of properties paint a pretty picture of easy commissions and big
paydays, without all the startup money. Many provide new Agents with a
nice desk; some discount business cards the equal opportunity to earn
and the promise of big bucks. The only problem is actually being paid.
Rentals are a haphazard way of making
money as an Agent. You have to rent a large number of apartments, houses
and condominiums to make a decent buck. Even after you do start to see
leases signed, the properties that pay your Broker tend to hold back the
commission for extended periods of time just in case the tenants bug out
of their lease. Most Brokers add two to six weeks on to that hold before
they release your money. Whether any of this is legal or not doesn't
seem to matter. It's just the way things are done. When rental agents
finally do get paid, it always seems to be less then expected. That's
because your beloved Broker probably forgot to explain the extra fees
charged for office space, phone use, website and email sharing, lead
generation and advertising.
The upside of being a Real Estate
Agent who deals with rentals is securing a position with a large
management company or reputable relocation service. While these
positions are few and far between, they do pay well and on time. There
are a number of large management companies that handle apartment rentals
for large properties. Most offer some sort of salary and benefits, plus
a small commission. Legitimate relocation services contract with large
companies to find rentals for employees involved in short or long term
projects. They also tend to offer a salary verses commission
compensation package.
Time-shares are for hard-boiled
people with great smiles. Most States allow several days for people who
purchase Time Shares to change their minds, and many do. Beyond that
kind of frustration, there are hassles with being paid. Like the rental
biz, pay hassles, expenses deductions and commission disputes are
common. Let's face it. If you want to make the really big money in Real
Estate, you are going to have to sell traditional properties.
Even if you happen to be fortunate
enough to land in the middle of a hot market, there are going to be
setbacks for Agents. Brokers take a chunk of your commission. Lawsuits
by unhappy homebuyers who feel you were not completely honest about
problems with their new property will eventually claim a share. The Tax
Collector will also want his or her cut. That's the problem with being
an Agent. There is always money going out almost as fast as it comes in.
This is one job where failing to be able to think on your feet and make
good decisions fast will cost you.
For those exceptional individuals who
have phenomenal sales skills, some extra cash to throw around and a keen
business sense, there is commercial real estate sales. Selling
commercial property can mean huge rewards. However, it takes years of
preparation under a good mentor and a knack for that sales niche to make
it to the big commissions and fabulous property listings. This is
definitely not for the newbie.
Selling Real Estate is about
getting out there. If you prefer to spend time in front of your
computer, try real estate investing. You do not need a license and can
make a great deal more money. What you do need is a good knowledge of
your local Real Estate market and an ability to close deals that will
provide good returns. It's all about flipping properties and avoiding
the rental money pits that sucker in many novice investors.
Before you make a decision to become an
agent, talk to licensed agents out in the field. Consider what they say
about their earnings, brokers and how friendly or unfriendly the local
market is to agents. Many areas simply cannot support the number of
Brokers and Agents trying to eke out a living there. In California, for
example, it's said that there are more Real Estate Agents than Lawyers
and less than a third of them actually see a profit.
Anyone can pass a test, but not
everyone can become a successful agent. If you are money motivated and
can wait for the big payday, that helps. The idea is to look at a career
in real estate as a long-term investment. It's not the way to go if you
cannot work well with others or function on a team. Any new agent who
wants to become a sales superstar has to start by learning the ropes.
Most do that by becoming part of an established sales team and playing
second fiddle to the best sellers in the office. Like any Commission
Sales Career choice, becoming a Real Estate Agent requires careful
planning, consideration and proper funding.
For more advice on career, business and
personal choices, please visit http://www.BillKnell.com
Author: Bill Knell Author's Email:
billknell@cox.net Author's
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